Advertising

ATR unveils the first phase of its global advertising campaign. Consisting of 3D movies and print ads, the business-to-business campaign is designed to position ATR as a company well-equipped for the today's economy worldwide.

The work communicates the surprising breadth of the company, closing the gap between the public's perception of ATR as an airplane manufacturer and its true scope as a global company. The question we address in the campaign is 'Why ATR succeeds in the world?'. "The answers, at first, appear to be expected, but then immediately provide a surprising twist. Even those who track the company on an on-going basis will discover a product or service they didn't know about.

The campaign themeline 'ATR More Than Ever' summarises these answers and captures the essence of our heritage and future. Many companies are illustrating their role in the future using aerospace visuals. With this campaign, ATR is claiming 'the space' that is rightfully ours, but is also defining our business growth focus objectives.

ATR has decided to underline its commitment to sustainable development with a communications campaign that will kick off at the Paris Air Show.

Dubbed Talent shows for a sustainable environment, this campaign is based on five lines of action set by the United Nations: solidarity between countries and generations; protecting the planet's natural areas and resources; fighting climate change and protecting the atmosphere; generating momentum for responsible development; and working to ensure the well-being of everyone.

The campaign is part of ATR's series of Talent shows corporate adverts. This second phase will see posters, publications in the press and an exhibition in ATR's hospitality chalet at Le Bourget. ATR is affirming its values.

"Talent Shows", is the new catch-line for the advertising campaign that ATR launched in May of this year.

The advert, which has already featured in most of the main international aerospace magazines, sheds new light on ATR's talented fleet of aircraft. It hints that when it comes to talking about talent, it's the whole company that deserves recognition. A Company committed to the values of today, a high-tech product with low environmental impact.

When you choose ATR you are choosing smart technology to serve our environmentally conscious clients. Passengers who will agree that ATR's talent shows.