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FIREFLY Awarded as Asia Pacific Best Value Airline

05^th February 2010	Print this article
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ATR's operator FIREFLY received today in Singapore the 2010 Frost and Sullivan's Asia Pacific Best Value Airline Award, which recognizes the strong development of the Malaysia Airlines' subsidiary, both domestically and internationally, since its launch in 2007.

The airline currently operates exclusively a fleet of 7 ATR 72-500s, and has options for 3 additional aircraft.

FIREFLY's expansion reached an important milestone in July 2009 with the opening of its operations at Changi Budget Terminal, Singapore from where it operates close to 50 flights a week with its ATR fleet. According to the success of these operations and the code-sharing with Malaysia Airlines, the number of flights and the size of the fleet are expected to grow.

"We would like to warmly congratulate FIREFLY and its management team for such a great and prestigious achievement" declared Stéphane Mayer, Chief Executive Officer. "We are honoured to partner with such a dynamic carrier, which is clearly contributing to consolidate our strong position in South-East Asia, a region where we currently count 20 operators flying 80 aircraft, and where we have strong potential for growth". He added: "With its ATR 72-500s, FIREFLY is benefiting from high reliability and the lowest operating costs of the regional aviation. It also proposes fast check-in and the highest standards of comfort to its passengers, which have clearly and warmly welcomed the arrival of these new generation turboprops".

About FIREFLY

FIREFLY, "Your Community Airline", was launched in April 2007. It is operated under Firefly Sdn Bhd and is a wholly owned subsidiary of Malaysian Airline System (MAS) Berhad. The name "Firefly" (fei ying) describes the airline's personality, which is agile, brilliant, charming and fun.

Firefly offers incredible value with low fares which includes 20kg check-in baggage allowance, assigned seating, in-flight refreshment and all brand-new ATR 72-500 aircraft

www.fireflyz.com.my

About ATR

Toulouse, Southern France-based regional aircraft manufacturer ATR is the world leader in the 50 to 74-seat turboprop market. ATR is an equal partnership between Alenia Aeronautica (a Finmeccanica company) and EADS. In 2009, ATR posted an annual turnover record, with US $ 1.4 billion. ATR is certified ISO 14001, the worldwide standard in the field of environmental respect.

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ATR Press Contact

Tel: +33 5 62 21 66 14
E-mail: presse@atr.fr

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